Sample Survey Invitation Letter
IAS can provide direct support (question writing, web programming, administration and analysis) for a limited number of surveys from University offices and departments. Please contact IAS for more information or to request survey support.
The 2014 SERU (Student Experience in the Research University) Survey results are here.
SERU 2015 is now open!
The letter below was written by IAS for a recently-conducted survey. Feel free to use this letter as a template in the construction of your own survey-specific letters.
Begin Sample Letter
[first name] [last name]
Dear [student name]:
I am writing on behalf of the University of Virginia to request your help with an important project. As part of a larger program to evaluate the quality of education at UVa, we are conducting a survey of current TK students to ask about their experiences at the University.
You were selected to be part of this project because you are a first-year student in the School of TK. I know that this is a busy time of year for you, but I hope that you will take just a little time to participate in this brief web survey created by the University’s Office of Institutional Assessment and Studies.
To complete the survey online, please go to the URL below (click on “Current Surveys” and then “TK Survey”). Enter the respondent key that appears at the bottom of this letter, and then follow the online survey instructions. You will need the respondent key to take the survey. If you do not have access to the internet, or prefer to answer the questionnaire on paper, you may request a paper survey by sending an e-mail to email@example.com or calling 434/924-3417.
As a token of our appreciation for your participation in this important study, upon receipt of your completed questionnaire, the Office of Institutional Assessment and Studies will enter your name in a series of lotteries in which respondents are eligible to win $50 or $25 gift certificates from the UVa Bookstore. The first lottery for 5 $50 gift certificates will be conducted TK date. You are substantially more likely to win a lottery if you respond early. The overall odds of winning a prize are about one in TK.
Your answers will be completely confidential. Your respondent key will be used for tracking purposes only. You will need this randomized alphanumeric code to complete the web survey, but once the field period has ended, the code will not be linked to your identifying information and your responses. Moreover, the results of the survey will be reported in a summary format, so again no one will link you to your responses. Text comments will be reported verbatim, so please do not provide identifying information in your text comments.
Thank you in advance for your participation in this important project. If you have any questions about the administration of the survey, please contact Lois Myers, University Assessment Coordinator(Interim) for the Office of Institutional Assessment and Studies at 434/924-3417 or firstname.lastname@example.org.
Web address: /iaas/surveys/